Hello everyone, welcome to the basic SEO course by SEO Audit. In this lesson, I will be teaching you the basics of SEO with a strong focus on performance. And while it's the first SEO course, I don't want you to be deceived by the word "beginner." Google has begun limiting data available from Keyword Planner to non-advertisers. So instead of a search volume like this: You will see useless data like this or is it useless? In this technique, you will find out how to use Google Keyword Planner.
What happens to advertisers here has SEO Audit. An SEO tool that helps you increase your search traffic. Research your competitors and dominate your niche. Now that you are new to Keyword Planner, let's pick a free account. And move on to two key search features with Keyword Planners in 45 seconds. First, go to ads.google.com and click the "sign-in" button here and sign in to your Google Account. After logging in, you will ask to enter your email address and website. Click "Skip targeted setting," otherwise. You will need to perform a longer setup process. Confirm the settings here and you're done. Now, click on Tools, and select Keyword Planner.
You will have two options: "find keywords," or "find search volume and predictions." This explains it well. Use the first option if you are looking for new keyword ideas. Enter a keyword for the seed and Keyword Planner. Will pull back hundreds or thousands of related suggestions and specific metrics. If you already have a list of keywords you want to analyze, use the second option. This will not suggest keywords but will instead. Tell you the limited search ranges and CPC keywords data you have entered. Did I get it? That's fine.
Now, get into hacks! The first crack is to open keyword values without spending money. Well ... Kind of. When Google started to limit its data. Many SEOs completely stopped using their tool. And most of us weren’t willing to spend money on advertising to unlock search prices. Because that money could be spent on better SEO tools. The good news is that you can still see search results within Keyword Planner without using a pen.
First, go to "find keywords" and search for a keyword phrase or add more seed keywords. And here, you can see that both the "iPhone charger" and the "apple charger" fall in the same amount of monthly volume. But you and I both know that one of these has a very significant search volume, doesn't it?
So, I'm going to select these two keyword sentences and select "exact match" in this dropdown. Finally, I will include this in our program. Next, click on the "Keywords" menu in the sidebar. And next, I will set the largest CPC to the highest rate approved by Google. And as you begin to exceed the most value, Adwords will show you the limit. So I'm going to match that number to see how many exposures we can get with these keywords.
Now, look at the appearance column in the table below. This number tells you the approximate value of your ad's visibility. Within the next 30 days from your targeted keywords when you claim this amount. This number should be an active agent of the total search volume of your keyword. if you were to receive a higher biological status. Explosion.
One thing to note here is that you should take these numbers with a grain of salt. Adwords does not always show ads for all search queries. And these display statistics are for advertisers and not for SEOs. For a more accurate rating, try a tool designed for SEOs like Keywords Explorer. The next rift is to steal the keyword ideas from your competitors. And Keyword Planner is very helpful in its ability. To generate keyword ideas based on keywords.
But did you know that you can generate keyword ideas from a page or a whole domain? Suppose you want to create a post on the construction of a broken link. Go to Google and search for your keyword and look at the top pages. You can then copy and paste the URL into Google Keyword Planner. make sure you select the page URL and start searching. The keyword editor will then submit a list of keywords based. on the page, you entered to get a list of relevant keywords for that topic.
One thing to note is that this list of keyword ideas represents the organic keywords listed on this page. For example, one of the keyword suggestions is "link building company". But if you look at the top 100 results for this search query. our page is nowhere to be found. To find keywords related to a page, you will need to use the Ahrefs Site Explorer keyword index.
where you can see all keywords set by the page, keyword metrics, and rankings. So, take these recommendations from Google Keyword Planner. With a grain of salt and consider the relevance of topics when sorting results. Another good thing to do is to log in to one of your competitors and see if you can find the right topic ideas for your site.
So, I could type, hubspot.com and search their entire site for keyword ideas. Now, you'll see a lot of branded questions? which aren't very helpful. Because you won't be able to the search purpose like "Hubspot Marketing Training." You can remove their product name by clicking Filter. Select keyword text, and selecting "containing" from the drop-down. Now, log in with their product name and you'll see the most relevant list of topics you can identify.
You can find art with these filters. If you wanted to find keywords like queries, then you can add keywords text filters. So, you can see here that I set the text filters for keywords. That contains keywords such as who, what, when, where, why, and how. You will also see a solid list of questions you can use in your blog posts or FAQ sections.
So it is not surprising that SEO Audit tool will outperform them. The next split is to find useful keywords by looking at the proposed bids. And this tip is simple but very powerful. Also based on this idea: If advertisers are willing to pay a higher price for an ad for a keyword. That keyword may serve a commercial purpose. So let's use furniture as the keyword for our seed.
After that, I will organize the data as "Top Page Bid" at the highest level. And at the same time, you can see a whole host of ideas for key trade names. One thing I would recommend is that you look at the differences. Between the lower range and the higher grade bids. You will see that "oriental furniture" has a small price of around $ 1, and the greatest distance is more than $ 20. high on this placement of ads. It is also advisable to look for keyword values on keywords that are of interest to the target.
For example, Ahrefs' Keywords Explorer shows that "today's a green bed". Has a 20-month search in the United States. Now, while advertisers are willing to pay more than $ 50. You will need to consider whether identifying this topic. can benefit your time and effort. The following hack is one of my favorites and that is to get targeted location data. With most keyword research tools, you can only see the keyword by country. For example, if you look at "cleaning services" using the outflow of exposure. You will see that there are about 150,000 per month in the US alone.
But I have no doubt that someone will across the country to clean your house. So, click on the top areas and enter the area you are working on. So, I'm going to book a place in Toronto, and you'll see the value of appearances change. The last thing you need to do is make sure the CPC is set to its highest value. Because the cost of Adwords will vary by location. And you should see a new updated version of the appearance of your selected locations. Now, this example is in a very nice city, so if you happen to live in a rural area. You may want to choose all the different cities and places your customers. Would like to go or the places you would agree to go to.
After that, you can get a background of details by going to the full view of the plan. scroll to the bottom of the page to see the percentage that appears with the places you entered. But, using local data is not limited to local businesses, which you will see in the next entry. And that is to find out which countries, cities, and regions. Need your products or services globally or nationally. enter keywords or phrases that your customers may be looking for. So, I’m going to type in SEO tools, keyword research, and a backlink checker. Then add keywords to your program. Next, be sure to delete any selected locations. Which will search for data in all locations around the world.
The report you want to look at is "Plan Overview". When we scroll down to the bottom of the page. You will see the countries listed by popularity depending on the filter you select here. So, for us as SEOs, what emerges will make a lot of sense. Recognizing that most searches are from the US. We can set our local filter to search in the United States for specific locations.
Now, when you scroll down, you will see the total number of searches by country. And if you click on the drop-down. You'll be able to pierce specific regions, municipalities, and cities. So, even if the state of California produces the most. You will see that the top city is on the other side of the country in New York.
The following crack for devices searching for your keywords. Different niches, in fact, different keywords can have very different. search volumes based on the website being used. If we look at the "Plan Overview" page of our query on SEO tools, keyword research tools. And backlink testing, you will see that most of the impressions come from computers. And it makes sense as people looking for these words may want to use or test the tool right there. And that won't happen on mobile. Also, these questions are more for the B2B audience than the B2C audience.
But let’s take a look at the questions “restaurants near me” and other things that are moving forward. You will see that almost all searches are from phones and tablets. Now obscure words can be knowledgeable keywords related to sleeping babies and toddlers. These searches may come from tired parents turning on. Their phones in the middle of the night rather than removing their laptops. With that said, it is important that you refer to this data in your keyword research process. so that you can add your pages to the devices they will actually be viewing.
A few tips for adding a cell phone will be to make sure your fonts are readable on small screens. and you will also want to make sure your photos are rated. For example, if you have a very long picture of 1900 pixels, and a height of 500 pixels. It may look good on the desktop, but it can be difficult to do on a mobile device.
What do you think of these keyword planner hacks?
Do you think search volume isn't working even though you're stuck in separate volumes? Make sure you leave a comment and while you are in it, hit the most relevant SEO and marketing courses. So, keep digging, get ideas for keywords, and I'll see you in the lesson.
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